Cutting out the cognitive surplus. Lots of time out there. How to get people to collaborate, participate and be motivated to work on something. Give people the opportunity to produce and to share, they will take it. Media that
Targets you but doesn't include you isn't worth sitting still for.
I find the idea behind cognitive surplus to be fascinating. As a society we have an incredibly large amount of free time, but very little idea of what to use it on. Ideally we would want to use this time to better society, to further advancements such as medicine or science, or to solve problems. Instead, almost since the moment we started having this much time, we have used it on mere distractions.
It might seem like common sense that time spent on distractions is only a waste. In one sense, if we were all thinking about science, then perhaps we would be more advanced in science. Really, though, thinking like that ignores the human condition. There is a reason we spend time on the things we tend to spend time on.
In fact, the distractions we enjoy the most might shed light on how we could best utilize the time that we have.
Jane McGonigal, the Director of Game Research & Development at Institute for the Future has done a lot of research on online gaming and the effect it could have on real world problems. She gave a TED talk about how gamers, now, spend 3 billion hours a week playing video games, solving problems, and creating online worlds and works. Gamers who play World of Warcraft, for example, have put together the largest college of information and knowledge on any one single topic in the entire world.
Check the TED talk out here:
Jane McGonigal: Gaming can make a better world
In January, 2011 she wrote an op-ed piece for the Wall Street Journal. In there she states:
"When we play, we ... have a sense of urgent optimism. We believe whole-heartedly that we are up to any challenge, and we become remarkably resilient in the face of failure. Research shows that gamers spend on average 80% of their time failing in game worlds, but instead of giving up, they stick with the difficult challenge and use the feedback of the game to get better. With some effort, we can learn to apply this resilience to the real-world challenges we face."
The article is very interesting. Check it out here:
Be a Gamer, Save the World
In the TED talk she continues on about how gamers currently spend 3 billion hours a week playing games, but that for them to start solving real world problems, they would need to spend more like 21 billion hours a week. With that kind of brain power, cognitive surplus could be harvested and hopefully used for something that isn't a waste of time.
Unfortunately, for me, I can't bring myself to spend that much time playing video games. I'll just spend my time studying instructional design like a good student instead.
6 years ago